What is A/B testing: the end or the beginning?
What is A/B testing?
According to Wikipedia, A/B testing is “a way to compare two versions of a single variable, typically by testing a subject’s response to variant A against variant B and determining which of the two variants is more effective.” This is a popular strategy for testing creative ideas with your target audience in order to better understand them and their needs. The process is ongoing at all times, so your site is constantly developing while you gain a better understanding of your audience.
Optimizely is one of the greatest and most well-known A/B testing systems in the world, commanding an estimated 37% of the web optimization tools market. Because of this expansion, the site has removed the free plans, which implies that even the beginner plans must now be paid for. However, other smaller sites and platforms are still available, and they are also free. They can be deemed superior since they are newer and more in line with current requirements.
One such platform is Google’s Google Website Optimizer. Created in 2007, it is now known as Google Optimize and provides numerous free features. It provides website design and content (which can be readily tested), a visual editor, advanced targeting capabilities, and native interactions with the Google stack. This means that discrepancies in data reporting are reduced to zero. Another advantage of Optimize over Optimizely is that it provides an infinite free trial period with similar functionality and features. The standard functionality is fairly comparable, with features such as A/B testing, a visual editor, targeting, and advanced reporting.
A/B Testing.
A/B Testing.
The heavier or more complicated functions and capabilities change significantly because Google Optimize integrates everything with the Google Analytics 360 Suite, allowing you to access Google Analytics, Google Tag Manager, AdWords, and other Google interface features. However, Optimizely does have connectors with other analytics products. As a result, Optimize is more user-friendly for those new to the field. Optimizely, on the other hand, is easier to use if you’ve been in the industry for a while and are consequently more established and autonomous.
Optimize is still in development, with only a few years of industry experience. Against this, Optimizely is stand-alone, allowing you to connect and integrate with third-party sites. This differs from Google Optimize in that it is totally dependent on the Google 360 Suite, requiring you to upload all of your data. This is why, if you’re new and learning, Optimize is significantly more dependable. However, if you don’t care about experience or time and simply want a free optimizing tool, Google’s Optimize is for you. This is because, unlike Optimizley’s free trial, which lasts only 30 days, Optimize lasts an endless amount of time, allowing you to experiment and discover for as long as you believe is required.
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